Tourism Australia Managing Director Andrew McEvoy welcomes non-stop Air India flights to Australia and said, securing direct flights Australia was essential if Australia was to secure its share of 50 million Indian expected to be travelling outside of their own country by the end of this decade. India is one of the fastest growing inbound markets, particularly among the leisure travellers and Air India’s re-entry into Australian market will be widely and warmly applauded by both Indian travellers and by tourism operators here in Australia.
Mr McEvoy paid further tribute to Sydney and Melbourne Airports, Destination New South Wales and Tourism Victoria for helping to secure Air India’s return to the Australian market after an absence of 16 years. The commencement of Air India’s new ‘triangular’ flights operating between Delhi and Sydney and Melbourne, Australian tourism industry tap into the future tourism potential of a market estimated to be worth up to A$2.3 billion for Australia by the end of the decade.
The research was carried out in six of India’s fastest growing cities and is being used by Tourism Australia to further shape its 10-year marketing plan for India. The release confirm India’s status as one of Australia’s fastest growing and most valuable international tourism markets with 164,000 visitors contributing $0.8 billion to the Australian economy in overnight spending.
In the words of McEvoy , under its India 2020 tourism plan, Tourism Australia had already doubled its marketing spend in India this year , and had made progress towards creating a sustainable , competitive aviation market between Australia and India as one of its key priorities.